Story-led events and marketing team development

Main character: Kimberly-Clark Global Marketing, Research and Analytics

The Plot: to provide a series of interactive keynote events for 250 members of a global department.

Beginning: We’ve done several pieces of work for Kimberly-Clark over the past two years, starting with a workshop on storytelling with data, then facilitating a leadership team strategy offsite. As a result of our successes in these areas we were asked to design a number of events for the meeting of the Global Marketing, Research and Analytics teams in Wisconsin, USA.

Middle: The events we designed and delivered were:

  • a two-hour keynote session to establish the core principles and practices of using stories for brand marketing informed by data insights. This session included both a keynote on the science of storytelling as well as large interactive exploration of their use across marketing teams.
  • a half day workshop on using story to define your personal brand. This session was highly interactive, with a series of activities focused around understanding brand archetypes, shaping personal stories and crafting compelling and sharable content.

End: Having worked closely with KC senior leadership and project teams to integrate the content into the wider event, we also supported those leaders with the delivery of their own content. Helping to ensure that the event had core story-led content at its centre. The result was a successful three day conference for 250 people from four continents.