Creating story based pitches

Main character: The7Stars

The Plot: To craft content and copy for pitches and award submissions for media agency The7Stars as they continue to win big with awards like Media Week Agency of the Year.

Beginning: We started work with The7Stars in 2014 on some copywriting workshops. We’d been asked to create a programme of half day and full day workshops that explored the areas of engaging copy and creative action. We continued to work with the agency in 2015 to develop their people in these core skills to support them in building brilliant ideas for media coverage and great copy for blogs, award submissions and pitches.

Middle: As we began to grow the talent of the agency we were invited to support them in a number of additional ways. We held a series of 121 surgeries to help the team to submit work for the 2015 Media Week Awards, where they won Agency of the Year. We were also asked to support them with creative action workshops at some external events with their clients.

End: We continue to work with the brilliant team at The7Stars as they get bigger and bigger. We run workshops on writing and creativity, we consult on award submissions and web copy, and we support senior team members with 121 coaching. It’s exciting to see how the ideas and tools that we’ve shared have started to work their way into the business. Creative ideas becoming action through new idea generation practices and writing content becoming more engaging both internally and on their website.