Developing customer stories

Customers share stories every day. For those who meet the customer directly, stories are a vital tool, either listening to the stories their customers tell them or telling stories that demonstrate empathy and understanding. This workshop looks at what to listen for in a customer’s story and how to build your own stories that convince.

Through this programme you will:

  • learn how to listen for the key story elements that get to the heart of what customers want
  • develop the ability to use story to help your customers see your point of view
  • create action plans that help your customers before they even know they need it

The workshop includes the following sessions:

  • Story listening – what it means to really hear a customer and how to do it
  • Positive narratives – exploring how a story can help where a fact can hinder
  • Connections – recognising where story works and the variety of stories at your disposal